By analysing the entire asset, we can examine tariff charges, product types, traffic management, wayfinding, and signage. Our assistance can facilitate a comparison between the current operations of the site and the potential impact of implementing new tariff structures, even with small changes
It is essential to consider whether the tariffs being offered are attractive and competitive to your local market, or whether they have the opposite effect and discourage customers from extending their stay beyond the first hour.
Shopping centers have reported a significant decrease in the length of stay for customers when an hourly-based tariff system is implemented. To address this issue and encourage customers to stay for longer periods, it is recommended to use a simple timetable bracket system.
This system can be further enhanced by using dynamic charging, which allows for the targeting of different customer segments by reducing rates during the evening hours. This approach can lead to an additional revenue stream for the car park. Overall, analysing the demographics of users can provide valuable insights that can help determine the most effective tariff structure for each car park.
When analysing the profitability of a parking facility, it's essential to consider not only its physical location but also the demographics of its users. For example, an aging population may require more pay-on-foot options to reduce their reliance on newer payment technologies.
Furthermore, as electric vehicles become more popular, parking facilities should aim to offer EV charging options, which can be seamlessly integrated into the facility's management platform using cutting-edge software technology.
In addition to the factors mentioned above, the layout of a parking facility can significantly impact its usability and attractiveness to customers. For instance, easy-to-follow wayfinding systems and well-lit, well-maintained, and secure parking structures are becoming increasingly crucial. Customers are more likely to choose a parking facility that they feel is safe and secure.
Moreover, as vehicle sizes continue to trend towards larger models, parking facilities must have ample space for customers to manoeuvre their cars. According to the RAC Foundation, modern vehicles are often too large for older parking structures, making it necessary for parking facilities to be designed with larger vehicles in mind. Therefore, it's crucial to consider all these elements when designing or managing a parking facility to ensure its success.
The cars on Britain’s roads have, on average, got larger over time, both in width and in length. In 1965 the top five models sold in the UK had an average width of 1.5m and average length of 3.9m, compared to an average width of 1.8m and length of 4.3m for the top five sellers of 2020.
"The car continues to dominate most people’s daily travel. In 2021, 59 per cent of trips were made by car, either as a driver or passenger. The car is also the most common mode for distance travelled, accounting for 80 per cent of all miles travelled in 2021." Source: National Travel Survey: England 2021